Justin Thornhill

Lead product and brand experience for an enterprise SaaS video platform, reporting to the CTO. Expanded my role from marketing design into product vision, strategy, and go-to-market.

Product vision and strategy: Catalyst

• Conceived Catalyst, an enterprise AI video product, and built the first working prototype over a weekend. Buyer demos the following week led to verbal commitments and first paid customers before launch.
• Secured executive buy-in to make Catalyst the company’s strategic direction. It opened new enterprise opportunities, contributing to $2.6M in company pipeline in Q2 FY2026, including $1.6M in new business.
• Formed and led a cross-functional team across product, engineering, and design. Partner with product leadership on strategy and requirements while directing the product’s UX and UI design.
• Designed enterprise AI video workflows and governance controls for brand consistency and compliance. Led customer research, usability testing, and early-access feedback to guide product decisions.
• Directed naming, brand identity, competitive positioning, and go-to-market design. The soft launch at FutureProof Festival generated 170+ qualified leads and 60 sales opportunities, exceeding targets. Early-access accounts increased monthly video output by 180%.

AI-native design operations and prototyping

• Introduced AI-native, code-based prototyping across design and engineering, replacing static-first workflows with interactive experiences that accelerate validation and decisions.
• Reduced prototype creation from days to minutes, increased iterations per feature from 1–3 to 10+, and shortened design-to-decision cycles from weeks to one day. Connected design to production code, reducing implementation timelines to 1–2 days.

Design leadership, brand and digital experience

• Manage and mentor product and marketing designers, establish design standards, and oversee design systems across product, brand, and web.
• Led Socialive’s website strategy, UX redesign, and migration to Webflow, improving information architecture, conversion paths, and content operations. Reduced bounce rate by 44% and increased time on page by 46 seconds.
• Evolved Socialive’s enterprise SaaS brand across visual identity, messaging, motion design, and product storytelling to create a consistent customer experience.

• Led creative strategy, UX, and visual design across hundreds of B2B technology and SaaS projects, including work for Fortune 500 clients.
• Managed and mentored senior designers, overseeing creative direction, design critique, resource allocation, staffing, and team development.
• Presented brand, campaign, and digital experience strategies to client executives, aligning creative recommendations with business and marketing objectives.

• Led a visual brand redesign and developed integrated marketing experiences across web, social, print, and trade shows to strengthen brand recognition and support lead generation.